Lamborghini Will Trial Blockchain Tech

Italian car brand Automobili Lamborghini has adopted blockchain tech in supply chain operations. The brand hopes to streamline the reselling process and improving customer experience. Also, it could maintain the value of its vintage cars.

To ensure customers are buying a genuine Lambo with genuine parts, the company needs to employ a broad network of people and entities. They should help document each car history. Blockchain tech will help to make this process easier.

Salesforce said that in the future each vehicle will come with an immutable record of service. It will include restoration, prior ownership and more, and each car will be armed against potential counterfeiting.

Innovation has been at the core of our company since its founding. Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than ever“, said Paolo Gabrielli, Head of After Sales at Automobili Lamborghini. Salesforce agrees and thinks that blockchain is changing the way companies approach trust and transparency.

Lamborghini is a perfect example of this – we’re excited to see how such an iconic brand is able to innovate and transform the vintage car market with a cutting edge technology like Salesforce Blockchain,” said Adam Caplan, Salesforce’s SVP of emerging technology.

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